MINI
#DRIVING HOPE
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#DRIVING HOPE *
How do you help raise awareness for our unbelievably underfunded arts education programs, while also raising awareness for the MINI Countryman's unbelievable trunk space?
MINI partnered with nonprofit Sing For Hope and decided 21 days of events, hundreds of musicians, and a very cool roving MINI piano was a start.
The pianos were donated to underserved NYC public schools afterwards.
the performances
The MINI Piano brought 30 spontaneous performances and events to NYC. Here are some highlights.
a ride through time around nyc
j mascis + jukebox the ghost at brooklyn library
vanessa carlton at the showdown in chinatown
block party in the bronx
Through this myriad of musical moments (ranging from pop-up concerts to free piano lessons to music festival cameos), the MINI Piano became a symbol and celebration of art for all.
the making of
CD: Nick Sonderup & Jim Robbins, CW: Nate Mayer, Production Partners: Helo & NowThis & Bleacher Report
More work
MANSCAPED • TA3 • adobe x billie • IHOP • realtor.com • simplisafe • stella artois • adobe • zelle • fifth third bank • rakuten • ihop x if • oreo • art