mini + sing for hope

How do you help raise awareness for our unbelievably underfunded arts education programs, while also raising awareness for the MINI Countryman's unbelievable trunk space? MINI partnered with nonprofit Sing For Hope and decided 21 days of events, hundreds of musicians, and a very cool roving piano was a start.

The pianos were donated to underserved NYC public schools afterwards.

 

the pianos

 

the performances

The MINI Piano brought 30 spontaneous performances and events to NYC. Here are some highlights.

j mascis + jukebox the ghost at brooklyn library

 

a ride through time around nyc

block party in the bronx

 

vanessa carlton at the showdown in chinatown

 

Through this myriad of musical moments (ranging from pop-up concerts to free piano lessons to music festival cameos), the MINI Piano became a symbol and celebration of art for all.


making of


CD: Nick Sonderup & Jim Robbins, CW: Nate Mayer, Production Partners: HeloNowThis & Bleacher Report