MANSCAPED

LOVE YOUR BOYS

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LOVE YOUR BOYS *

To debut MANSCAPED’s new groin trimmer, the Lawn Mower 5.0 Ultra, we presented a love story between a man and his boys.

A W A R D S

Cannes Lions Film Shortlist, Gold ANDY (Idea), Gold Clio (Film), Gold Health Clio (Film), Bronze Health Clio (Film Craft), D&AD Wood Pencil (Film: 30 Sec), D&AD Shortlist (Craft: Art Direction), AICP Show Shortlist (Concept), Webby Winner (Video Ad Shortform)

P R E S S

AdAge Editor’s Pick | The Drum Ad of the Day | LBB Work of the Week

We used the visual metaphor to talk about men’s balls in a TV-safe way and partnered with influencers like Pete Davidson to break down some of the taboos around talking about male groin grooming using humor.

You, too, can meet your boys.

BTS

To keep the effects realistic and natural (and inspired by LOTR), we shot everything practically. All the miniature versions you see are the same actor shot three separate times in the same location, keeping the same lighting, but moving the camera exactly 2x higher and 2x further to shoot them 2x smaller.