find your dream home before not-you finds it.

You can bet you're not the only one looking for a great home, in a great neighborhood, at a great price. With more homes for sale updating more often, realtor.com gives you an advantage over not-you.

 

teaser

So what is a "not-you" exactly? This launch spot made people more familiar with the concept.

PRESS: Adweek Ad of the Day | Creativity Pick of the Day
AWARDS: Two Webby Nominations

 

 
 

People loved the song in the spot so much that we created a full-length version, complete with album art and a fake artist name.

 
 

tv

The not-yous are everywhere.

 

digital

Losing your dream home to someone else can be pretty depressing. You may not know how to cope. Fortunately, Elizabeth Banks and realtor.com are here to help you move on (pun intended), using whatever method works for you.

 

social/pre-roll

Missing out on your dream home is a terrible feeling. On the other hand, finding your dream home before not-you feels incredible.

Back-to-back Instagram videos and YouTube pre-roll show these losing/winning moments and remind people that realtor.com is the best way to not miss out on your dream home.

losing

finding


ECD: Dave Arnold, CD: Jake DubsSara Worthington, CW: Nate Mayer, Director: Steve Miller


 campaign

campaign

 brand activation

brand activation

 campaign

campaign

 board game

board game

 tv spot

tv spot

 b2b campaign

b2b campaign

 student work

student work

 art

art