love your boys
To debut MANSCAPED’s new groin trimmer, the Lawn Mower 5.0 Ultra, we presented a love story between a man and his boys.
Awards: Cannes Lions Film Shortlist, Gold ANDY (Idea), Gold Clio (Film), D&AD Wood Pencil (Film: 30 Sec), D&AD Shortlist (Craft: Art Direction), AICP Show Shortlist (Concept), Webby Winner (Video Ad Shortform)
Press: AdAge Editor’s Pick | The Drum Ad of the Day | LBB Work of the Week
We used the visual metaphor to talk about men’s balls in a TV-safe way and sought to break down some of the taboos around talking about male groin grooming using humor.
You, too, can meet your boys.
bts
To keep the effects realistic and natural, we shot everything practically. All the miniature versions you see are the same actor shot three separate times in the same location, keeping the same lighting, but moving the camera exactly 2x higher and 2x further to shoot them 2x smaller.
