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Student Work


VCU BRANDCENTER

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Student Work


VCU BRANDCENTER

student work

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Milk Duds Ads


MILK DUDS
Campaign

Milk Duds Ads


MILK DUDS
Campaign

something to chew on

Milk Duds are chocolate-covered caramel balls of goodness that take some time to eat, but that's what makes them so satisfying in the first place.

 

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outdoor

We want to give people who are waiting in line something to think about.

People at bus stops, amusement parks and movie theaters will see non-branded posters like this.

 
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And if they're cooperative and tweet with the hashtag, they'll see something like this fly towards them.

 
 

Dropping off a present for being such a willing participant in capitalism. 

 

packaging

Featuring something to chew on, inside and out.


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Orkin Ads


ORKIN
Campaign

Orkin Ads


ORKIN
Campaign

The Pest Specialists

Orkin knows how to catch pests so well that natural predators are coming to them for advice.

 

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TV

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SmartWool Ads


SMARTWOOL
Campaign

SmartWool Ads


SMARTWOOL
Campaign

Good for Sheep, Great for humans

Merino sheep endure extreme weather conditions to test their wool for you.

 

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packaging

Growing wool for socks is an around-the-clock job. The sheep want you to know it.

 
 

radio

The Merino sheep have a message for the humans using their wool.

 
 

Voice talent: Stephen Shocket, Chris Kessler and Kyle Calkins


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Tembo


TEMBO
Product Innovation

Tembo


TEMBO
Product Innovation

Water scarcity affects everyone.

By 2025, two-thirds of the world’s population may be facing water shortages. But what can we do? Even a small change can make a difference. We created a product aimed at young American urbanites to recycle greywater.

 
 

Tembo collects dirty water from your shower and filters it so it can be used to water your plants. 

 

To fit your busy lifestyle, Tembo comes with water sensors and an app to remind you when your plants are thirsty.

 

making