Good for Sheep, Great for humans

Merino sheep endure extreme weather conditions to test their wool for you.

 

PRINT

 
 

packaging

Growing wool for socks is an around-the-clock job. The sheep want you to know it.

 
 

radio

The Merino sheep have a message for the humans using their wool.

 
 

Voice talent: Stephen Shocket, Chris Kessler and Kyle Calkins

 

Social CONTEST

SmartWool is sending SmartWool lovers on an adventure to New Zealand to meet the Merino sheep who grow their wool.

 
 

The contest starts on Instagram, where the three best #smartwoolstories are selected as finalists.

People can vote for their favorite story on the SmartWool site (and buy the clothes the finalists are wearing).

The tale of the winner’s journey will be shared on Vimeo so the world will know the sacrifices Merino Sheep make for humans.



campaign

campaign

tv spot

tv spot

campaign

campaign

board game

board game

student campaign

student campaign

student campaign

student campaign

student campaign

student campaign

art

art