Good for Sheep, Great for humans
Merino sheep endure extreme weather conditions to test their wool for you.
Growing wool for socks is an around-the-clock job. The sheep want you to know it.
The Merino sheep have a message for the humans using their wool.
Voice talent: Stephen Shocket, Chris Kessler and Kyle Calkins
SmartWool is sending SmartWool lovers on an adventure to New Zealand to meet the Merino sheep who grow their wool.
The contest starts on Instagram, where the three best #smartwoolstories are selected as finalists.
People can vote for their favorite story on the SmartWool site (and buy the clothes the finalists are wearing).
The tale of the winner’s journey will be shared on Vimeo so the world will know the sacrifices Merino Sheep make for humans.