make time for joy
'Twas the season for Christmas, and all through New York, the Rockettes were excited to show off new work.
The holiday season is busy and chaotic, we know, so we had a suggestion to help take things slow.
With billboards, and banners, and buses galore, we showcased our dancers, their skills and way more.
Our campaign ran in Times Square, on subways, online, and soon all our friends were getting in line.
With only two weeks until opening day, the client asked us to make their store a more magical place.
We gathered fake snow and red ribbons and toys, and we stayed up all night to fill it with joy.
The Rockettes = girl power.