daytona day

The Daytona 500 isn't just another NASCAR event - it's the first and most important race of the year. What better way to mark the occasion than to create a cultural event in which drivers, celebrities and the general public can come together to celebrate their love of racing?

This spot debuted at Super Bowl LI.

 

Of course, you can't please everyone. Especially not this guy. A lot of people loved the spot, but this one very passionate race fan...did not. Respect.

 
Fox Sports’ Daytona Day advertising campaign is truly a microcosm of everything that is wrong with modern day NASCAR.
— David Land
 

ECD: Dave Arnold, CW: Nate Mayer, Director: Joseph Kahn


 campaign

campaign

 tv spot

tv spot

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campaign

 board game

board game

 b2b campaign

b2b campaign

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campaign

 student work

student work

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art