daytona day

The Daytona 500 isn't just another NASCAR event - it's the first and most important race of the year. What better way to mark the occasion than to create a cultural event in which drivers, celebrities and the general public can come together to celebrate their love of racing?

This spot debuted at Super Bowl LI.

AWARDS: Sports Emmy

 

Of course, you can't please everyone. Especially not this guy. A lot of people loved the spot, but this one very passionate race fan...did not. Respect.

 
Fox Sports’ Daytona Day advertising campaign is truly a microcosm of everything that is wrong with modern day NASCAR.
— David Land
 

ECD: Dave Arnold, CW: Nate Mayer, Director: Joseph Kahn


 campaign

campaign

 brand activation

brand activation

 campaign

campaign

 board game

board game

 tv spot

tv spot

 b2b campaign

b2b campaign

 student work

student work

 art

art