something to chew on
Milk Duds are chocolate-covered caramel balls of goodness that take some time to eat, but that's what makes them so satisfying in the first place.
We want to give people who are waiting in line something to think about.
People at bus stops, amusement parks and movie theaters will see non-branded posters like this.
And if they're cooperative and tweet with the hashtag, they'll see something like this fly towards them.
Dropping off a present for being such a willing participant in capitalism.
Featuring something to chew on, inside and out.