the creative process is unpredictable.

All great advertising begins with one thing: a great idea. But so many events can get in the way of that eureka moment. Life happens. Moods sour quickly. No matter what unfolds, the deadline remains.

This is the creative process, from concept to pitch, encapsulated in board form. 

 
 

The object of the game is to work in pairs to come to a solution for a brief.

 

the play

Phase 1: Research – Players gather insights while reacting to events.

Phase 2: Concept – Teams hole up in conference rooms to come up with the big idea while racing against the clock.

Phase 3: Pitch – The team that uses the most insight points wins.

If you're interested in the nitty gritty details, here's the complete instruction manual.

 

the cards

The game comes with the board, ten characters, ten personality cards, 18 brief cards, 100 event cards and 100 insight cards.

For a breakdown of card types, this is the cards overview.

 

making

I used polymer clay to recreate the colorful and diverse characters of the ad industry.

Let's not forget their fabulous 'dos, man buns and accessories!

Time to crank up the heat and harden their sensitive exteriors so they're ready to watch their ideas get crushed again and again.


campaign

campaign

tv spot

tv spot

campaign

campaign

board game

board game

student campaign

student campaign

student campaign

student campaign

student campaign

student campaign

art

art